Fan Out and Brand Switch
Shared reporting with a distinct point of view
Fan Out finds different editorial opportunities. Brand Switch shapes those opportunities for the identity and audience of each title in the publisher’s portfolio.
Source material can be shared while each title retains its own editorial judgement, reader promise and presentation.
Artem Podrez / PexelsFan Out Engine
One source can support several worthwhile stories
Fan Out Engine proposes distinct desk angles from a common source. A consumer question, a regional consequence and an explanatory story can move forward separately, each with its own editorial review.
- Desk specific angles and formats
- Review each proposal on its own merits
- Keep the original source visible
Brand Switch
Each title keeps its promise to its readers
The same school calendar announcement becomes practical family guidance for The Daily Update, a policy analysis for Civic Journal and a local service story for Neighbourhood Post. Each title has its own angle, voice and finished presentation.
- Title specific identity and audience promise
- Different angles with shared source evidence
- Fictional titles shown in a product mockup
Walk through your own newsroom day
Bring a story and the way your team works. We will walk through the reporting, production and editorial decisions together.