Pitch and commission
Decide what the story needs
Move from an incoming signal to a clear pitch, then give every production team the context to do its part.
The desk sets the angle and scope. Photography, video, graphics and publishing receive a brief grounded in that decision.
Kaboompics.com / PexelsPitch Flow
Give a signal an editorial direction
An incoming development becomes a pitch with an angle, an audience and questions worth answering. The desk can discuss the evidence and decide what reporting is needed before commissioning the story.
- Keep the original signal and sources attached
- Agree the angle and the reporting questions
- Record the desk decision and requested changes
Production Assignments
The pitch becomes work people can pick up
A story may need a photographer, a video interview, a social treatment and an explainer. Production Assignments gives each of those tasks a brief and an owner, while keeping the original editorial context attached.
- Dedicated briefs for photo, video, audio and graphics
- Named owners and clear handovers
- Social and publishing involved from the outset
Walk through your own newsroom day
Bring a story and the way your team works. We will walk through the reporting, production and editorial decisions together.