Planning
Be ready for the next newsday
Plan what is coming. Recognise when earlier reporting becomes relevant again. Content Calendar, Evergreen Intelligence and Playbooks connect seasonal signals, archive work and a complete coverage plan.
Known events and useful archive stories are prepared alongside the daily reporting brief.
Tima Miroshnichenko / PexelsContent Calendar
See the newsday even before it starts
Tournament openings, planned announcements and seasonal stories sit alongside the daily news agenda. Editors can see busy days, missing coverage and unfinished work before the morning meeting.
- Plan by date, desk and story type
- Keep assignments and production status in view
- Make room for both expected and breaking news
Evergreen intelligence
A new reason to revisit a good story
Internet providers announce new prices. Evergreen Intelligence finds relevant archive stories and prepares updated copy, tariff comparisons and graphics in Article Studio. The editor reviews what changed before reusing the work.
- New signal on the left
- Relevant archive story in the middle
- Updated output ready for review on the right
Evergreen Playbooks
One topic. A complete editorial playbook.
Hay fever season is approaching. Bair proposes useful archive updates and new stories, suggests channels and spreads the coverage over four weeks within the existing content mix. The editor chooses what goes ahead; briefs, newsletter selections and social drafts can then be prepared for the team.
- Three archive updates and three new reporting assignments
- Web, newsletter, video and social across six channels
- Review the timing, source checks and assignments before scheduling
Walk through your own newsroom day
Bring a story and the way your team works. We will walk through the reporting, production and editorial decisions together.